Custom Software · Built Around Your Rules
Every business has a repetitive task that eats hours every week — the quote you rebuild every night, the documents you chase every spring. We build a small, custom web tool that does that one job, around your rules, not a generic template. Fixed price, quoted up front, no surprises.
Most tools: $500–$2,500 flat. Quoted up front. No surprises.
Straight talk before you spend a dollar
Custom software has a reputation for being expensive — and traditionally it is. A typical build runs from around $20,000 into six figures, so small businesses were stuck choosing between off-the-shelf apps that didn't quite fit, or nothing at all.
That's changed. We build differently, which means we can serve the jobs that used to be too small to bother with — one specific, repetitive task, done exactly your way, for a flat fee in the hundreds, not the tens of thousands.
And we'd rather lose a sale than sell you something you don't need. If a tool you can already buy does the job, we'll tell you to buy it and save your money.
You tell us the task you hate. We build the tool that kills it. These are the shapes most businesses recognize themselves in.
Punch in the numbers, get a branded, itemized quote sent to your customer in seconds — using your pricing, not a template's.
Clients upload what you need on a checklist, and the system nags them for what's missing — so you don't have to.
Completion reports, change orders, giving statements, resolutions — produced in one click instead of rebuilt by hand.
A Monday-morning view of your week — jobs, appointments, balances, prep status — assembled automatically while you slept.
Check requests, expense approvals, sign-offs — routed and logged, instead of buried in a thread of text messages.
The handful of numbers you actually watch, pulled into one clean place you can check at a glance.
We scope your problem honestly and show you exactly what the tool will — and won't — do before you pay a dollar. Every build comes with a written scope, a plain fixed price, and a test that proves it works against your real data.
Counterintuitively, the "won't" list is the point: you can believe our yes because you've watched us say no.
A free 20 minutes. We find the real problem under the request — and tell you honestly if custom software isn't the answer.
A one-page scope — what it will do, what it won't, and one flat price. No surprises after you sign.
Encoded to your exact rules and branding. Most tools are ready in days to a couple of weeks.
We test it against your real data — your last ten quotes, a real client's documents — until every output matches.
It goes live at its own web address and works on every device you own. Balance due on delivery.
A 30-day fix-it warranty comes standard, with an optional care plan for ongoing changes.
Your tool lives at its own web address and runs on your phone, tablet, and office computer — from a single build, with nothing to download. Add it to your home screen and it opens full-screen with its own icon; to you, it is an app.
No $99 app-store account, no review queues, no separate iPhone and Android versions. And when we improve it, the update is instant for everyone.
There are plenty of people who can write code now. What's rare is someone who scopes honestly, proves the work, and stands behind it after delivery. That's the part we sell.
01
One flat price, quoted up front. You know the whole cost before you commit a dollar. No hourly meter, no scope creep, no "it'll be a bit more than we thought."
02
We prove it before you pay. We run your real data through it — your last ten quotes, a live client's documents — and if we can't design a test that proves it works, we won't sell it.
03
It's yours, with no lock-in. The tool lives at your own web address and does its job for a one-time fee. No monthly bill unless you choose ongoing support.
04
We'll tell you not to buy. If off-the-shelf software already solves your problem, we'll point you to it. Honest advice now is how we earn the job that's genuinely custom.
The code is becoming the cheap part. What you're really hiring is the discovery, the proof, and the trust.
The whole idea in one table: the same kind of tool, at a fraction of what it used to cost to have built.
| Dev shop / agency | A freelancer | Hineni | |
|---|---|---|---|
| Typical price | ~$20,000–$150,000+ | ~$3,000–$10,000 | ~$500–$2,500 flat |
| Timeline | Months | Weeks | Days to ~2 weeks |
| Built around | A big written spec | Your rough brief | Your exact rules |
| Best for | Funded companies | Bigger single features | One task you want gone |
Even a freelancer's simplest single-feature app usually starts around $3,000. Our price sits below the freelance floor — not because the work is worth less, but because of how we build. That gap is the entire point.
Simpler tools cost less; tools that connect to your other systems cost more. Every build is quoted up front after a free scoping call — you never wonder what it'll come to.
Simple
~$500–1,000 flat
A basic calculator or single form.
Standard
~$1,000–2,500 flat
A full single-workflow tool — the sweet spot.
Integration
~$2,500–4,000+ flat
Connects to the systems you already use.
Terms: 50% to start, 50% on delivery — you get paid work, we get paid on delivery. · Optional care plan (~$50–150/mo) for ongoing fixes and small changes; no monthly fee otherwise. · Bigger scope? Let's talk.
We're newly launched on this service and building our portfolio. For the first few tools, we'll build at a reduced rate — or free, for a church we already know — in exchange for a written testimonial and permission to feature the work as a case study.
(Terms and count adjustable — let's find what works for both of us.)
Claim a Founding BuildIsn't custom software really expensive?
Traditionally, yes — a custom build runs $20,000 and up, and even a freelancer's simplest app usually starts around $3,000. Because of how we build, most of our tools are a flat fee between $500 and $2,500, quoted up front before you commit to anything.
Do I own it? Any monthly fees or lock-in?
It's yours. The tool lives at its own web address and does its job for the one-time fee. There's no monthly bill unless you choose an optional care plan for ongoing changes — and you're never locked in.
Is it an app I get from the App Store?
It's a web app — it works on every device from a single build. Add it to your phone's home screen and it opens like an app, with its own icon. No app store, no downloads, and updates land instantly for everyone.
What if I think of more features later?
That's a great version 2 — and we'll price it separately, once version 1 is earning its keep. Keeping the first build focused is exactly what lets us deliver it fast and cheap.
How do I know it'll actually work?
Before you pay in full, we prove it against your real data — we'll run your last ten real quotes through it and confirm every output matches what you'd actually charge. If we can't design a test like that, we won't sell you the tool.
Will you build absolutely anything?
No — and that honesty protects you. We don't touch medical records or payroll tax, and if a mature, cheap product already does the job, we'll tell you to buy it instead. We build sharp tools for small teams, and only what we can stand behind.
Tell us on a free 20-minute call. We'll figure out whether custom software is right for you — and if it isn't, we'll say so.
Book a Free Scoping Call